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Jacob Johnson


Principal, Gitwit

I run a digital product and marketing company that has helped start-ups to global brands define strategies, build customer empathy, create digital products, produce marketing content, and run iterative growth campaigns. I am passionate about Tulsa, sustainable and beautiful architecture, teaching creativity, my family, and all forms of great design. I have lived or worked within 1/2 mile of 36N for over 20 years now. I love helping people ask better questions and find better problems and am always excited to meet people who are changing the world.

What are your top three areas of expertise?:

  1. Business model definition/generation
  2. Consumer behavior
  3. Digital product and marketing strategy

What's a work tool or ritual that you couldn't live without?:

Tool - That's a tie between a lean business model canvas and whiteboard markers

Ritual - Early morning meditation

What topics do you enjoy going deep on?

How to define and target a specific problem for a specific user/customer.

Earlier Event: July 10
Josh Juarez
Later Event: July 27
Karen Kiely