A 5th generation Oklahoman and a member of the Kaw Nation, Zac is the CEO of ConsumerAffairs, a website that helps with life's most difficult purchases.
ConsumerAffairs enables data-driven decisions by combining reviews and buyers guides. Each month the ConsumerAffairs SaaS platform connects millions of consumers with brands.
Zac attended Dartmouth where he majored in Engineering and Sculpture; he then worked in private equity, technology sales and engineering. In 2009, Zac raised a search fund, acquired ConsumerAffairs, and has grown the business 30x organically and executed two tuck-in acquisitions. Zac knows about consumer, Internet media, SaaS, Search Engine Optimization, and sourcing and executing growth transactions.
What are your top three areas of expertise?
- Internet media
- Corporate development
What's a work tool or ritual that you couldn't live without?
What topic do you enjoy going deep on?
Unit economics of your business and the levers that could be pulled.