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Jacob Johnson


Principal, Gitwit

I run a digital product and marketing company that has helped start-ups to global brands define strategies, build customer empathy, create digital products, produce marketing content, and run iterative growth campaigns. I am passionate about Tulsa, sustainable and beautiful architecture, teaching creativity, my family, and all forms of great design. I have lived or worked within 1/2 mile of 36N for over 20 years now. I love helping people ask better questions and find better problems and am always excited to meet people who are changing the world.

What are your top three areas of expertise?

  1. Business model definition/generation
  2. Consumer behavior
  3. Digital product and marketing strategy

What's a work tool or ritual that you couldn't live without?

Tool - That's a tie between a lean business model canvas and whiteboard markers

Ritual - Early morning meditation

What topics do you enjoy going deep on?

How to define and target a specific problem for a specific user/customer.

Earlier Event: August 7
Rose Washington
Later Event: August 8
Elizabeth Green