Principal, Gitwit
I run a digital product and marketing company that has helped start-ups to global brands define strategies, build customer empathy, create digital products, produce marketing content, and run iterative growth campaigns. I am passionate about Tulsa, sustainable and beautiful architecture, teaching creativity, my family, and all forms of great design. I have lived or worked within 1/2 mile of 36N for over 20 years now. I love helping people ask better questions and find better problems and am always excited to meet people who are changing the world.
What are your top three areas of expertise?
- Business model definition/generation
- Consumer behavior
- Digital product and marketing strategy
What's a work tool or ritual that you couldn't live without?
Tool - That's a tie between a lean business model canvas and whiteboard markers
Ritual - Early morning meditation
What topics do you enjoy going deep on?
How to define and target a specific problem for a specific user/customer.