36ºN member Jeff Ray is the co-founder and principal of Synthetic Equity Strategies, a business strategy consulting firm that partners with or acquires businesses in low-to-mid markets. SES differentiates itself by playing an active, hands-on role with every company they partner with or invest in; this helps connect and align all components of the business to improve performance, create sustainability and build wealth.
How, where and when do you get your best ideas?
They usually come from my wife!
What's a work tool or ritual that you couldn't live without?
Morning coffee/devotional time and my Outlook task list!
What skill would you like to master?
To leverage professional experience and emotional intelligence in a way that will promote healthy organizational change and sustainability.
What advice would you give to someone seeking to launch or grow a business?
Write a comprehensive business plan! Submit your plan and ask for feedback from individuals who have successful businesses.
What's a big "win" you experienced in the past year?
Professionally: Completing an acquisition and simultaneously launching a startup company. Personally: Becoming empty nesters and moving downtown!!
What are you most looking forward to in the year to come?
1. Growing our current portfolio of companies 2. Improving/refining our business model. 3. Identifying new opportunities for growth, potential acquisitions and/or partnerships.
Why 36 Degrees North?
36ºN provided the perfect platform for us to grow. My business partner and I had coworking and desk memberships at Basecamp; then we transitioned to desks at Camp II, and this past year we transitioned into an office. Our clients LOVE coming to our space and we are also grateful for our 36ºN community! We have used 36ºN member company services to provide additional value for many of our clients.
Do you want to give any shoutouts?
Where do I start? Wouldn't be who I am today without my wife Lynne'. She has such a gift of grace, mercy and wisdom. Have to give a shout out to David Reynolds who is as good a friend as he is a business partner. After starting SES with David, I can honestly say I have never been as fulfilled and had this much fun in my entire career! Thankful for Dustin's leadership at 36°N and the new season ahead! Big thanks to Genyce for all she does at Camp II and to Sarah, Lauren, and Daniel for carrying the torch forward!