36°N member Lee Easton is the founder and president of AeroVision, a company that helps businesses convert to the age of digital marketing and analytics. AeroVision offers services like aerial surveys, web and app development, SEO strategy, photography and videography.
How, where and when do you get your best ideas?
I always get my best ideas when traveling to remote parts of the world. I have been putting myself in challenging situations lately around different parts of Africa. There is a lot to learn from these places that take us back to the roots of our time before technology existed. It's good to focus on our basic needs sometimes to understand what can propel a community, tribe, organization or company to the next goal.
What's a work tool or ritual that you couldn't live without?
Music has become a tool and ritual that I cannot live without. I use music every day to find motivation and to also alleviate stress. Looking back to college and some of the late nights spent in the labs, I can remember specific songs that gave me the extra push needed to stay an extra hour or two to finish my work.
What skill would you like to master?
Big wave surfing.
What advice would you give to someone seeking to launch or grow a business?
Learn how to successfully manage stress.
What's a big "win" you experienced in the past year?
I have doubled the size of my business this year. It was not an easy effort, but all of the networking and late hours have paid off tremendously. I am very excited to see things double again in 2019.
What are you most looking forward to in the year to come?
This year I am going to move to a small surf town in Costa Rica for a bit. I used to go there a lot when I was learning to surf and found that a lot of young entrepreneurs also travel there to take a break and reflect on their business. It will be good to get away with minimal distractions so I can focus on strategy for the next few months.
Why 36 Degrees North?
36 Degrees North has been an amazing source of networking for me. I have grown my business by making great contacts in the organization and hope to continue doing so!
Do you want to give any shoutouts?
I want to recognize some of my coaches and mentors along the way such as: Warren Ross, Mark Buthman, Casey Stowe, Kevin Anderson, Andrew Brister and my parents.