36ºN member Amanda McKinney, founder of AM: Marketing, is a marketing coach for yoga teachers. She provides online courses and coaching to help yoga teachers market themselves authentically, so they can earn a living doing what they love.
How, where and when do you get your best ideas?
Meditation. This is hands-down the number one place for great ideas. Once I'm able to settle my mind down from all the things going on in there, the creative ideas start to flow. If you haven't tried meditation, I suggest downloading one of the apps (Insight Timer, Headspace or Calm) and get after it. Start with one minute and work your way up. It's a game changer! But I do have a close second on this topic, and that is strategy time with my #bizbestie Jessica Kinsey. You can often find us in our office on Fridays crossing things off our list so we can hit our "wine line" and really get creative. When we meditate together and then brainstorm - watch out world!
What's a work tool or ritual that you couldn't live without?
Asana. This project management tool literally tells me what to do when I get up in the morning. I think there would be a serious meltdown if it somehow just went away one day. It allows me to stay organized with all the things I need to do and collaborate with others. I have a virtual assistant, and it's great to be able to track tasks that involve us both.
What skill would you like to master?
Singing. That won't happen, but it would incredible, for me at least. I don't think it would be fun for anyone else because, if I could actually sing, I don't think I would talk much anymore. I would seriously walk around singing all the time.
What advice would you give to someone seeking to launch or grow a business?
Start today. Tell someone about it today, and tell them when you will have your next step completed. Accountability and drive are the only things that you need right now; you will figure out the rest as you go. Spoiler alert: that's what we are all doing, by the way. So just figure out what your best next step is, and take the dang thing!!
What's a big "win" you experienced in the past year?
When I shifted my business to focus only on yoga teachers, everything changed in such a great way. Before I was working with small businesses, and while I was certainly helping them with marketing strategy, I wasn't fulfilled, so there was a disconnect. It took me taking my own advice about how important it is (although super freaking scary, I know!) to niche down, but once I declared it, everything became much clearer, and my passion is through the roof now. Just ask me about what I do and watch me light up as I talk about how awesome yoga teachers are. They are incredible, and my mission is to help as many of them as I possibly can earn a living sharing their yoga with the world. They are professional business owners, and I'm here to empower them to run a successful business because, when they do that, they are able to impact more people with yoga.
What are you most looking forward to in the year to come?
Business growth. After such a big shift in my business, there had to be a lot of adjustments made, and with that came some shifting in growth as well. I was almost starting from scratch again (not completely but close). I watched my "first version" grow, and now I'm really looking forward to watching the new version of my business blossom as well. And during all of this, I really do enjoy sharing my story and teaching others from the lessons I have learned, so I always look forward to that too.
Why 36 Degrees North?
Because it's awesome! I came into the space for a women's breakfast after I was laid off from a job and had no clue what I was going to do next. I was immediately welcomed and felt like I wanted to spend more time in the space. So I started coming to everything that was free. Then I was lucky enough to gain a desk from Tulsa Tech which was incredible. From there, I became friends with Jessica Kinsey and Amanda Woods, and fast forward a year later, we now share an office. I think it's so great that 36°N allows us to share an office when we have three different companies. We do collaborate on projects, but it's the business friendship and support that have allowed all of our businesses to grow. We likely wouldn't have most of our conversations and ideas had we not be able to share the office.
Do you want to give any shoutouts?
My incredible husband (Michael) - He had been to 36°N before and received the event email about the women's breakfast and encouraged me to go. He has supported me every step of the way since I said "I think I'm going to start my own business," and because of that, I wake up super excited to work! I'm so thankful for this opportunity to follow my calling in life. Tulsa Tech - Heather and Amy were so good to me! That desk helped me build a business that I'm so proud of today and I know it wouldn't be the same without it. Jessica Kinsey - AM: Marketing would be nothing without you =) You inspire me every day, and I'm the luckiest to have you as my #bizbestie.