A popular bike company is amping up its game with a big move to the heartland.
Wabi Cycles is a boutique bicycle company that designs and builds beautiful fixed gear road bikes. Unlike many bike companies, Wabi has no middleman, so they can offer customers the best possible product at a lower price.
Wabi Cycles was originally located in Los Angeles but was just moved to Tulsa, Oklahoma by 36 Degrees North Member Curtis Kline. Curtis says he was drawn to Wabi because it was owned by passionate people who made a fun, quality product. He decided to buy the company because the product had great reviews but was very under-marketed. Curtis says Wabi had no important ties to the Los Angeles community and could be located nearly anywhere, so he brought it back to Tulsa, his hometown.
Now, in addition to their brick and mortar store, Wabi Cycles ships bikes around the world. Curtis says, as the company gains global traction, he hopes to take Wabi to the next level by developing new bikes for genres like cyclocross and adventure touring. His ultimate goal is to make Wabi Cycles a big brand with a wide range of high-quality bikes.