The F Word with Mike Noshay, Verinovum

Verinovum is changing the way healthcare providers serve their patients. By making healthcare data easier to access and share, The Tulsa-based technology startup is mitigating health risks and ensuring better patient care. But despite their well-known success, the story of Verinovum wasn’t all sunshine and roses. Listen as cofounder Mike Noshay talks about the creative ways he kept his business afloat in the early stages— and how the company has evolved because of the choices he made.

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The F Word with Muriel Fahrion, Strawberry Shortcake and Care Bears

It started with a sweet little drawing on a simple greeting card. Then Strawberry Shortcake exploded, becoming the star of everything from toys to clothing to bedding to lunchboxes. Based on the franchise's success, you would expect the artist behind Strawberry Shortcake to be living large. But Tulsa resident Muriel Fahrion actually hasn't made a dime off the character. Listen as Muriel (who also created the Care Bears) talks about the hard lessons she learned early in her career, and how those lessons led her on a path of entrepreneurship.

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The F Word with Nehemiah Frank, Black Wall Street Times

Identifying a need in his community for better representation, teacher Nehemiah Frank founded The Black Wall Street Times. Despite lacking formal journalism training, he created a publication that is drawing national attention as it offers a new perspective on Tulsa's African American community. Listen as Nehemiah talks about how the failure he experienced in other entrepreneurial endeavors prepared him to create one of the state's most progressive news sources.

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The F Word with Jim Langdon, Langdon Publishing

Where do you go to find all the information about the latest news and cool stuff happening in Tulsa? For many, it's Tulsa People Magazine. A product of Langdon Publishing, Tulsa People has found great success- proving resilient through multiple economic downturns and the shrinking of newsrooms. But not all Langdon Publishing publications have experienced the same luck. Listen as publisher Jim Langdon talks about building his company and learning when to let go of ideas that just didn't work.

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The F Word with Stephanie Conduff, Leche Lounge

Driven by a deep passion for improving the lives of nursing mothers, Native American entrepreneur Stephanie Conduff founded Leche Lounge, one of Tulsa's most well-known startups. The company's portable lactation suites can be found around the country, including in the Nike (yes, that Nike) Headquarters. And while she's received wild support for the concept, Stephanie has also faced discrimination in investor meetings, leading her to fund the whole business herself. Listen as Stephanie talks about keeping up with demand, learning where to compromise and setting big goals.

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The F Word with Elliot Nelson, McNellie's Group

A young, college grad seeks to create a business that combines some of his favorite things- beer, food and travel- and ends up revitalizing a whole section of downtown Tulsa in the process. Starting with McNellie's Pub, Elliot Nelson has created a restaurant empire that includes nine unique concepts in three major cities. But the growth of the McNellie's Group almost ended prematurely, as the company faced financial hardship early on. Listen as Elliot talks about how he got out of trouble and set himself on a path for incredible success.

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